The Complete LinkedIn Marketing and Job Search Workshop

The Complete LinkedIn Marketing and Job Search Workshop: Mastering LinkedIn for Career & Jobs

  • Introduction: What/ How LinkedIn Algorithm Works
  • Build Your LinkedIn Profile as (Job Seeker, Freelancer, Founder)
  • Build Your Professional Network
  • Use Your Network on LinkedIn to Connect Opportunity
  • Search & Apply for Jobs On LinkedIn.
  • FACEBOOK: I like foods
  • SNAPCHAT: Watch me eat a food
  • INSTAGRAM: Here’s Cool photo of that Food
  • PINTEREST: Here’s a Food Recipe
  • SPOTIFY: I’m Listening to “Food”
  • WHAT’S APP: Anyone Want Food?

On LinkedIn: A Professional Mindset

For example:

  • I hope to operate a Food Restaurants one day
  • I’m Looking for a Job at a Food Company
  • I’ve Three years of experience making food
  • My top skills are Food Production & Sales
  • Here are 3 recommendations from farmer food colleagues.

Did You Know?

  • 9 out of 10 Employers use LinkedIn during the Hiring Process
Defining Key Terms We’ll Use in this Workshop
  • Workforce: The people who are currently working or available for work in a specific region. The vision of LinkedIn is to create economic opportunity for every member of the global workforce.
  • Connections: Contacts on LinkedIn. You can add connections by sending Invitations to other people on the Platform, or by accepting invitations from other people.
  • Network: A connected community of people. Networking is an Activity to strengthen relationships with others and can lead to professional opportunities including job offers.
  • Referrals: When a Job seeker is recommended for a Career opportunity by someone in his or her network.

Let's Build Your LinkedIn Profile Now!

There are 3 Categories described below:

  • For Student ( Job/ Internships Seekers)
  • For Freelancers
  • For Startup/ Founders
For Students ( Job/ Internship Seekers)

Download Sample of Reviewed LinkedIn Profile ~ Click here

Account Setup
Setting up LinkedIn Profile Account
Profile Vs. Resume
LinkedIn Profile VS Resume
Take a Great Photo
Uploading your LinkedIn Profile Picture
Edit Your Profile ( Your Story)
Editing Your LInkedIn Profile
Edit Your Profile (Summary)
Editing Your LinkedIn Profile Summary

Did You Know?

50%+ of hires result from a Personal Connections

The Power Of LinkedIn Networking

LinkedIn Profile Mastery for Freelancers:

Your header

It’s OK to use one of the default blue headers on LinkedIn. It’s not a crime. But uploading a custom header is better. It’s a chance to show prospects your branding, your vibe, even a hint of your portfolio, as business coach John Nemo does here:

Your Header in Linkedin profile

One thing you’ll notice above is that LinkedIn is now slapping an obnoxious, translucent ad at the top of all our headers. And you can’t make it disappear. John does a pretty good job of making sure nothing important is obscured by the ad. Leave some white space at the top of your header to allow for that ad, or your cool info may be hard to see.

Your header can even be a great place to put your contact info, as you see here:
Linkedin profile Header

Why would you put your contacts in your header? Because only your connections can open your contacts tab (it’s now in the sidebar, by the way) and read what’s in there. That means most prospects wouldn’t know how to get in touch with you, beyond InMail. They won’t get to your writer website and get all impressed and want to hire you.

Your LinkedIn profile photo

As I said above, LinkedIn is a place for business. So your headshot shouldn’t be you with a drink in your hand holding your pocket poodle. And it’s blurry. Think professional, but business-casual. You should look confident, friendly, smiling, happy to be a freelance writer. Like this shot of Men With Pens’ James Chartrand

LinkedIn profile Pictures
Your tagline

Writers love to be creative with their LinkedIn profile tagline. “Priestess of clever words!” you want to write. But don’t. The tagline on LinkedIn profiles is purely an SEO opportunity. Save your clever words for your summary. Here, you want to take 2 lines (not more) and put in all the keyword information that can help prospects for your type of writing find you. Like this:

LinkedIn Profile Pictures

See how Linda also put in some of her credits and her phone, right in that tagline? Way to impress off the bat, and let people get in touch! Using the • (dot) or | (pipe) symbol is also a useful way to pack in more tagline info and help yourself get found.

Tagline rules

Three quick tagline rules for freelance writers: 

  • Use the word ‘freelance.’ Remember, most people on LinkedIn are trolling for their next fulltime job, so you want to signal immediately that you are different — you’re looking for freelance gigs. That helps you avoid wasting time with headhunters who want a full-timer, and helps you attract those who need a freelancer.
  • Use niche or geography — or both. It’ll be hard to top a LinkedIn search for ‘writer.’ Go after a niche phrase instead, such as healthcare writer or fintech copywriter, and your odds improve. If you want local clients, use ‘Atlanta freelance writer’ or even better, ‘Atlanta freelance healthcare writer.’ Make a Living Writing 5 
  • Nouns, not verbs. Did you note above how Linda uses the noun form for her types of writing? I believe clients tend to search for the person they want. Not writing, but a writer. Lots of writers get that wrong. So be a content strategist, not someone who offers content strategy, and LinkedIn search will likely connect you to more good prospects. 

As with the photo, don’t leave your tagline blank, or prospects just move on.

Your contact info

As we’ve discussed, your contacts will be hidden from many people. But for those who are a connection and can look at your ‘contacts’ tab, you can edit your profile and style up your contacts area to make it classier and more descriptive, as I do here: 

Linkedin Profile Contact Information

The default for these just says “my blog” or “my website” — you can do better than that.

Your Summary

Here’s one of my least favorite things about the new LinkedIn layout – Our Summary section is now hidden except for the first two lines. My advice? Really make those two pack a Punch!

Your Summary info should not be about you. This is not a space for regurgitating your resume. Instead, the point of the summary is to quickly identify your ideal prospect. That’s so when they land on your profile, they immediately understand you are the writer for them.

Good summary copy si like good writer website homepage copy – It identifies:

  • Your ideal prospect
  • Their biggest problems, and 
  • Why you’re the writer in the best position to solve those problems

Hint: If most of your paragraphs begin with “I”, You’re doing it wrong. Yes, Writing strong summary copy is hard! But keept at it – it’s worth it. Check our the two lines that show at the top of Tammy Farrell’s Summary (Her tagline’s worth looking at, too):

Linkedin Profile

Her summary goes on to plug her background as a former business owner/ CPA, and her unique knowledge of the industries she writes in. Ding-Ding! That’s how this should look.

Making your summary visual and valuable

Know what makes a really pro-looking summary now? One that adds some of your portfolio clips. 

Use the portfolio tool to add a few to the bottom of your summary, so that folks too lazy to go see your writer site get a quick taste of your work. This makes your summary look more visually interesting. Here’s the bottom of Allen Taylor’s summary, for instance:

Linkedin WOrkshop

Sexy? No? Beats plain gray text, any day.

Your ‘Articles and Activity’ area

There are two ways you can juice up your ‘activity’ area. Post something in your status with a link to a nice graphic in it, and that’ll help. What helps more is when you post (or re-post) a piece to LinkedIn’s blog a/k/a Pulse, and it has a nice graphic:

LinkedIn Activity Area

You can see that LinkedIn favors Pulse posts, and features them much bigger than your regular status updates. 

You may think with writers, it’s all about our words, but having a few graphics sprinkled in can seriously help make your profile more interesting to prospects. Having some of your content on here, or posted in your summary, also allows prospects an instant look at your work that may give you a leg-up.

Your experience

Here’s a common mistake I see many writers making: Instead of taking the time to put your past clients in one by one under the Experience area, you just mention them in passing in your summary. 

Don’t do that! Without listing them in Experience, those impressive past clients are hidden from LinkedIn’s search engine. By posting your timeframes and job role with each past client, you increase your search odds. 

Why? Each Experience listing is another point of commonality that might make your profile rise to the top in a search. If that searcher also once worked with that company, it’ll shoot you to the top of the pile. I know it’s gruntwork, but plug in all your past prospects. Ditto with schools you attended.

Your groups

As with Experience, relevant groups you join can also help you rank on search. People searching who belong to one of your groups will see you near the top. 

Make a Living Writing 9 Not in any groups? Time to join some! Your LinkedIn profile will list them, and give visitors a sense of your interests. 

Try not just writer ones, but ones for industries and topics you write about. They can be a great place to listen in on prospect conversations, discover paint points, share expertise, get known, and find useful connections. You can even join groups such as Writeful Share, which exist to share leads and info.

Your recommendations

Recommendations really make your profile shine. Don’t wait to collect them, either. 

If you’ve done one successful project for a client and got positive feedback, shoot them a request for a testimonial immediately. If they agree, use the ‘Recommendations‘ tool on LinkedIn to collect and feature your testimonial. 

You can also screen-shot that sucker and use it on your writer website, too, as I do here:

LinkedIn Recommendation
Your connections

The number of connections you have on LinkedIn is a vital part of your ‘cred’ on this platform. You want as many as you can get, but don’t just randomly connect to people. 

The difference between LinkedIn and other platforms such as Twitter is here, you only want to be connected to people you truly know, so you can recommend and refer them. I turn down about 100 invites a month. 

Sometimes, you might see someone you don’t know, but you have scads of common connections. Or maybe they smell like a prospect, and you want to connect. That’s fine. 

Just saying — you want to be able to use this list to brainstorm with and market to from time to time. So keep it a useful list. But if you don’t have a lot of connections — be building them! Look through your friends’ connections, look up people you know but haven’t connected with yet. 

Why? I know one writer who lost a client unexpectedly and needed money now. She had a large LinkedIn network, so all she had to do to find a replacement client was InMail contacts to let them know she was available and ask them to refer her. She got a new client within a few days. You want this ability, yes?

Stuff you don’t need to worry about

Not everything on LinkedIn is vital. The ‘endorsements’? They don’t matter. 

The other thing that’s great about LinkedIn is that you don’t have to spend hours a day on here…or even hours a week. When I was actively marketing on LinkedIn to get more clients, I found popping on once a week to update my status, share a thing or two, and comment in a group seemed to be all I needed to get found by plenty of leads. 

The other good thing? Once you fix up this LinkedIn profile, it’ll keep bringing you leads for months and years to come, with only the occasional quick tweak for updating.

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